Our customers and colleagues tell us that even with the best intentions, eating a little healthier can be difficult. We aim to make it easier to eat a little better every day with a range of simple, realistic and practical actions.
One of the key points of our business plan is the significant focus on improving attractiveness and quality of our fruit and vegetables. We are committed to competitive pricing and promotions in produce supported through all marketing channels, to encourage our shoppers to make more healthier choices.
We continue to work on our Tesco brand products. In 2017 we completed reformulation on soft drinks, with 4,100 tonnes of sugar removed from Tesco branded drinks.