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Core Purpose and Value

Serving shoppers a little better every day

Our business was built with a simple mission – to be the best of our customers, helping them to enjoy a better quality of life and easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them. That is why we decided for ‘Serving shoppers a little better every day’ to be our core value. As business serving our shoppers is in the centre of everything we do.

Since we first introduced our Tesco Values more than a decade ago, they have become a vital part of our culture – and an essential underpinning of our growth and success. They ensure that every person at Tesco understands what is important – about how we work together as a team and how customers are at the centre of what we do. They are universal values, which have helped guide our people as Tesco has grown into new markets and new countries.

Similarly to the purpose, values need to change together witch the changing world. We saw the need for a new value which would show our social involvement. We want to be a good neighbour and responsible participant of social life. 

1.No one tries harder for customers

2.We treat people how they want to be treated

3.Every little help makes a big difference